Use Your Production Printing Equipment to Do Something Unexpected

July 25, 2018 | Advanced Office

In today's highly-digitized marketing environment, you need a way to draw attention to your company. While optimizing your online message is imperative, a print-centric marketing strategy can give your brand an edge over the competition. Here's how an in-house production printing solution can help you make your print campaign a reality.

Something Unexpected

Your customers naturally expect you to have a website and a variety of social media accounts. What they may not expect is a high-quality, feels-good-to-the-touch brochure or catalog.

Help your brand stand out from the crowd

The very nature of print is different than an online experience, and research has proven time and again that customers respond to items they can hold in their hands. Perhaps it's a sense of permanency that a webpage can't offer, but materials produced on your production printing equipment could go a long way toward drawing new customers to your brand.

Draw customers to your website

You won't need to abandon your online presence to begin a print marketing campaign; the two are uniquely compatible. For example, a flyer printed in-house on your production printing equipment can include QR codes that send customers directly to your website. By including coupons or other offers that can be accessed only through your website or app, customers are more likely to follow through with a purchase.

Attract new customers to your storefront

Have a new downtown or mall location? Get your production printing team involved to develop a strategy for drawing new customers into your store. Use flyers sent via direct mail or placed directly into customer's hands to:

  • Announce a grand opening.
  • Let customers know about an upcoming sale.
  • Launch new product lines.

The benefits of an in-house production printing solution are unique and exciting. Contact Advanced Office to find out more today!